The Essence of a Marketing Manager in a Home Improvement Company

So you want to hire a Marketing Manager. Someone suggests you go to a headhunter or a dot com site. You get inundated with resumes from those with degrees in marketing or those with marketing backgrounds in major corporations – ad nauseam. Unfortunately, most of these applicants cannot fill the job.

The most appropriate applicant as a Marketing Manager for a lead based home improvement company has usually worked for a company with “in home” salespeople. They have a feel for what will pull leads in various advertising mediums; they understand the kind and quality of leads the company needs, as well as the kind and styles of the salespeople who will be issued the lead. A Marketing Manager in the home improvement business has the responsibility of keeping the lead pipeline full.

The ideal Marketing Manager will have to understand budget limitations, lead issuance and control factors and, above all, that leads are a precious commodity. Most leads are obtained expensively, and once acquired remain viable until your company or a competitor sells the product of interest to the prospect. Your Marketing Manager has to understand database management, confirmation and rehash scripting, how to negotiate with the media, event sources and S.F.I. relationships with big box and other similar “brand” sources. If a call center is involved, the ability to hire, train and supervise others is a necessity.

None of the above obviates the possibility that you won’t find “a diamond” without the experience defined. However, prepare yourself for training and control in the early stages because Marketing Managers in home improvement organizations are still an enigma.

Cues: Write the job description before you hire. Detail issues such as: what performance is expected, what budget to maintain (including the cost of the marketing manager) along with territory and product limitations. Compensate with a base salary and incentives for meeting budget requirements. Finally, evaluate these 3 considerations regarding the applicant: Can they do the job? Will they do the job? Do they fit?

Diamond Tools – How to Use Them

There are many pitfalls in using and selecting proper tool bits and blades. We are going to focus on diamond drill bits.

Diamond drill bits are necessary to drill very hard materials, such as glass, stone, glass fiber composites, concrete, ceramic, tile. However, they are not magical and will not last nor do a good job if not used properly. It is important to follow the proper procedure if you want your expensive bits to last a long time.

First you have to select the right bit. There are two major types of diamond bits: galvanoplated and sintered.

Galvanoplated bits are the cheapest kind, commonly available online. They will last from a dozen to several hundred holes depending on the type of use, material, and of course the quality of the bit. They are made by coating a steel mandrel with diamond powder, and attaching the diamond powder with a galvanically applied metal layer. The diamond powder is effectively “glued” over the mandrel. Because the layer of diamonds is thin, and only on the surface, galvanoplated bits will wear out faster than sintered, and are more fragile.

Although effective, galvanoplated diamond bits are the cheapest. Certainly, for a professional who needs such bit occasionally, or the home improver who does not see the need of owning expert grade tools, galvanoplated diamond bits are a good value.

Sintered diamond drill bits are made using a completely different technology. Sintering is a process where a powder is pressed and heated just below fusion temperature so as to form a solid, but sometimes porous, material. Sintered diamond is just that: diamond powder mixed with a base metal powder. Placed under great pressure and heat, the base metal forms a solid matrix holding the diamond in place.

As this is a solid material, not a thin layer, the amount of diamond powder available is much higher than in a galvanoplated diamond bit. Because of this, and because the diamonds are present throughout the block of sintered diamond-metal composite, as the bit wears out it exposes new, fresh diamond pieces. Instead of just losing abrasive pieces, the sintered bit literally regenerates with use, therefore lasting a much longer time. Of course, this higher more complex technology, as well as the high content of diamond, makes for a higher cost product. However, the useful life of sintered bits much more than compensates for the higher price. Sintered diamond bits can last for several thousand uses, which for professional use is important, and overall lowers the cost of tooling despite the initial higher cost.

How to properly use diamond drill bits? It is important to follow a few guidelines. Your diamond bits will last longer and work more effectively if you do.

do not use too much pressure. Let the bit do the work
do not drill too fast, use a slower drill speed
use water to cool the drill and drilling area while you drill
use a guide, or stationary drill stand to make sure the drill does not slip
use protective glasses or googles, and gloves

If you follow these few simple rules, drilling hard materials will be easy and safe.