Doing Home Improvement With Great Countertops

When you are thinking of doing home improvement, there is one very special consideration to make when you are remodelling your kitchen. Much like the rug in the living room can really tie the room together; the countertop in the kitchen will do the same. As a result, you need to try and find the right countertop for your kitchen, but what kind should you choose?

Marble: This type of material is often considered to be the best type of material for your countertop but this is far from the case. It is very expensive, it scratches and it can be hard to work with.

Plastic: This is another countertop material that is relatively cheap but which burns easily and can be scratched quite easily.

Bamboo: While this is environmentally-friendly, bamboo countertops will scratch very easily and they are susceptible to burning, since they are essentially a plant.

Crushed glass: A beautiful form of countertop that is resistant to burning but which can scratch. These are also quite expensive because of the process used to put them together.

So, what can you use for your home improvement in the kitchen? If you really have to choose a countertop that is going to be perfect, get granite countertops. Here are just some of the reasons why granite countertops need to be part of your home improvement project:

1. Granite cannot be scratched because it is the second-hardest material on Earth after diamonds.

2. Granite comes in many different styles and colors. In fact, there will not be any two granite slabs that are the same.

3. Granite cannot be burned by a pot sitting on it.

4. Granite is very easy to clean and that ensures that you will not have to worry about any bacteria.

5. Granite will last for a very long time because it is so durable. The granite countertop you buy now will last longer than you will live. Centuries down the road, there will still be that granite slab around, maybe still in your now vintage home.

Granite is something you should consider when you are putting together a home improvement project. You want to make sure your kitchen looks great and you want to make sure you get a countertop that is going to look awesome within your home. The best way to do this is to put in granite countertops in your home improvement project.

The Essence of a Marketing Manager in a Home Improvement Company

So you want to hire a Marketing Manager. Someone suggests you go to a headhunter or a dot com site. You get inundated with resumes from those with degrees in marketing or those with marketing backgrounds in major corporations – ad nauseam. Unfortunately, most of these applicants cannot fill the job.

The most appropriate applicant as a Marketing Manager for a lead based home improvement company has usually worked for a company with “in home” salespeople. They have a feel for what will pull leads in various advertising mediums; they understand the kind and quality of leads the company needs, as well as the kind and styles of the salespeople who will be issued the lead. A Marketing Manager in the home improvement business has the responsibility of keeping the lead pipeline full.

The ideal Marketing Manager will have to understand budget limitations, lead issuance and control factors and, above all, that leads are a precious commodity. Most leads are obtained expensively, and once acquired remain viable until your company or a competitor sells the product of interest to the prospect. Your Marketing Manager has to understand database management, confirmation and rehash scripting, how to negotiate with the media, event sources and S.F.I. relationships with big box and other similar “brand” sources. If a call center is involved, the ability to hire, train and supervise others is a necessity.

None of the above obviates the possibility that you won’t find “a diamond” without the experience defined. However, prepare yourself for training and control in the early stages because Marketing Managers in home improvement organizations are still an enigma.

Cues: Write the job description before you hire. Detail issues such as: what performance is expected, what budget to maintain (including the cost of the marketing manager) along with territory and product limitations. Compensate with a base salary and incentives for meeting budget requirements. Finally, evaluate these 3 considerations regarding the applicant: Can they do the job? Will they do the job? Do they fit?